Our

work.

For over 40 years, IDEO has partnered with organizations to design human solutions that people love.

The City of Frisco, Texas

Designing a Public Park to Meet Everyone’s Needs

Frisco, Texas imagines an ambitious city park for an evolving community.

Transforming the Convenience Store Experience

FEMSA creates a digital ecosystem to increase customer value at its network of OXXO stores.

Differentiating a New Hotel Brand With Design

IHG introduces Garner, a midsize brand elevated by thoughtful design.

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A group of people around a table are drawing what future memories could look like in the new Grand Park.

The City of Frisco, Texas

Designing a Public Park to Meet Everyone’s Needs

The City of Frisco, Texas works with residents to create the future of Grand Park.

Strategic Futures

A digitally illustrated scene set in a store aisle, showing a few interactive screens and a cartoon character. <a href=The screens display: An ID card with a QR code and the text "Show to cashier to scan: Your ID #437888901002." A form with the text "For bill, the following is needed: social security number, phone number, address," and a button labeled "Share profile information." A confirmation message that says "Confirmed! Carla has submitted your application form. Thank Carla +10p." The background features shelves stocked with various products, including beverages and household items. The cartoon character, wearing red glasses and an OXXO uniform, stands to the right, smiling. The overall atmosphere is engaging and informative, indicating a digital or app-based interaction in a retail environment." />

Transforming the Convenience Store Experience

Digital@FEMSA creates a super app to better serve customers at its OXXO stores.